Our Case Studies

Welcome to the Case Study section, where I provide unique insights and showcase the culmination of my career learnings in managing community and environmental issues and Indigenous Affairs mostly within the mining industry.

From stakeholder engagement and managing impacts to navigating legal and regulatory approvals, these case studies highlight the importance of respectful engagement and collaborative problem-solving in diverse cultural contexts.

Each project has provided valuable lessons in integrating cultural heritage management with sustainable practices, offering insights for industry professionals and stakeholders seeking culturally respectful approaches.

Recently, I had the opportunity to work with the Darumbal People RNTBC, serving as the Independent Chair for their Annual General Meeting in Rockhampton, QLD. As the Traditional Owners of the Rockhampton area, the Darumbal People are a well-managed and financially strong organisation with engaged members, exciting opportunities, and a clear vision for the future.

Four park rangers smiling outdoors in uniforms.

Brian Fitzroy, known as "Flash," has dedicated 28 years to Woodside, becoming its longest-serving First Nations employee. I managed the project to bring Brian’s inspiring story to life, collaborating with internal teams and a video production crew. The campaign was shared widely through Indigenous media

Smiling man (Brian Fitzroy) in blue Woodside Energy shirt

In May 2021, one year after the Juukan Gorge incident, I stepped into the role of Chief Advisor – Indigenous Affairs at Rio Tinto. This incident highlighted the urgent need for cultural reform within the company. Despite the challenges, I was driven by the chance to lead the turnaround and redefine Indigenous Affairs within the mining industry. Taking on this role involved significant courage and was a career gamble.

Cover of the Rio Tinto - Our Commitment to Indigenous Australia Brochure

In April 2024, I began consulting for Woodside Energy to enhance their strategic communications for the First Nations team. My role involves leading creative external advertising strategies and overseeing the production and content development for their 2023 RAP Action Plan Report. Additionally, I led content development and social media posts for key events such as National Reconciliation Week, NAIDOC, Garma, Aboriginal and Torres Strait Islander Children's Day, and the International Day of the World's Indigenous Peoples.

Cover art for the Woodside Reconciliation Action Plan Report (2023)

In today’s corporate environment, the ability to connect on a personal level is increasingly valued. Companies and individuals alike seek ways to share their journeys, experiences, and values in a way that resonates and connects with audiences. The challenge lies in crafting stories that are both authentic and impactful, capable of engaging and inspiring others.

Adam Lees storytelling in front of a live audience

Being a writer is often shrouded in romanticism and glamour. While many dream of becoming the next J.K. Rowling or crafting a New York Times bestseller, the reality for most writers is far less idyllic. For many of us, writing is a passion, pursued not for financial gain but for the love of storytelling. Indeed, it often costs more to write a book than one earns from it; it is a creative labour of love.

Covers of the books 'Growing Up Torres Strait Islander' and 'A Question Of Colour'

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